3 Psychological Effects Of Black Friday

There are very few people who do not know what Black Friday is. The last Friday in November comes with  discounts and offers in almost all the city’s stores, and of course also all online stores.  But few people think about the psychological effects of Black Friday.

In the weeks leading up to this day, many are thinking about what deals they will benefit from. M one do you know the psychological phenomena behind all these marketing strategies?

The primary purpose behind Black Friday is to increase consumption. Throughout the year, commercials try to tell people what they need. On this day, there is a sharp increase, along with a large price drop (though not all are genuine). What they say to us is, “If you want it, it’s time to strike.”

The big companies use knowledge from social psychology to increase their revenue.  They often do so in a discreet way, but some are more obvious. It is certain that people are now putting a big cross by this day in their calendar. If there is still a long time to go, some will already be looking forward to it and planning what they will buy. In this article, we will try to explain how companies are trying to motivate people extra much to get their wallet out of their pocket on this day.

1. The Psychological Effects of Black Friday: Urgent Necessity

The mere fact that there is a due date on the offers and discounts makes people rush to buy a product that they may not really need.  Yes, you can of course live without that thing, but do you really want to let this opportunity slip away? It’s one of the psychological effects of Black Friday. Needs arise that you do not really have.

Black Friday is also a success due to  the short time to Christmas,  which increases desperation. It makes people think that it would be crazy to miss the opportunity to buy something on offer now, rather than buying it more expensive a few weeks later.

All this creates chaos among consumers with all the “exclusive” products on offer. In addition  , they are bombarded with advertisements many weeks in advance, which makes them feel that they must not miss this event.  The commercials are very different and can reach people with different lifestyles and backgrounds.

2. To sell a product in exchange for pleasure

Contrary to many people’s beliefs, our emotions have a big impact on our financial decisions,  even when it comes to consumption. Again, contrary to popular belief, consumption is not driven so much by real needs as by  presumed needs.

In the days and weeks leading up to the “big day”, people have plenty of time to fantasize about what they want to buy. These are usually things you can not afford at normal prices. However, you think that when the day comes, you can get a good discount and the product can finally become yours.

In addition  , it gives you time to imagine how “amazing” your life will be with that product, and to convince yourself that you really need it.  After experiencing all these positive emotions, you can not deny yourself this joy. You have no choice but to accept the temptation on Black Friday. You would be crazy if you did not seize this opportunity, right?

3. Prices reset your critical thinking

Buying things on offer gives a joy that can reset our critical thinking  – our reason. Experts know that the human brain goes into “purchase mode” as soon as they enter a store. At the moment, it’s the employee’s job to try to convince you to spend money.

The marketing strategies that the big companies use are there to get more customers and sell them exactly what they want, at the price they have previously decided on. The price is probably still high, but the strategy is for the customer to be able to see that the original price was much higher. Here again, they are trying to create a need to buy a product that you do not really need.

Yes, you will probably end up buying something you do not really need. D one I do enough even. But at least we’ll probably do it of our own free will after reading about the psychological effects of Black Friday. We also realize that these supposed “Black Friday deals” will only empty our pockets.