5 Psychological Strategies In Marketing

To buy or not to buy, that is the question. Large companies cannot give consumers too much freedom. Therefore, they are experts in psychological strategies in marketing. Companies often do not let too many variables come into play.

In fact, there would be no variables at all if it stood for them. Their marketing campaigns are well thought out with the purpose that you should feel like buying their products.

But in order to make you want to buy, they need to know what you are looking for, what you need and how you want it. They  study the consumer  and apply psychological strategies in marketing.

Psychological strategies in marketing

Impulses are incredibly important in the buying process. In a study by Chase, Gallup and Harris Interactive, it was found that large advertising companies use a number of psychological strategies in marketing to stimulate impulse purchasing.

Our brain creates connections to make impulsive decisions. So whether you are planning to buy something or want to buy it at the moment, you will always find signs such as “Buy now!”, “Sign up now!” Do you think that’s a coincidence? Then you can well think about.

Studies in the psychological aspect of marketing (or neuromarketing) show that our instinct plays an important role when our brain is looking for reasons to buy something. In other words, instinct causes us to make a choice – a quick choice. The experts know this, and therefore  they often play with our “fear of missing out on a good deal”,  which is a fear that occurs when we are told that it is almost sold out.

Both small and large advertising agencies rely on their knowledge of our brains  (they try to make the consumer think less)  to launch a campaign or show us a particular product. They know that emotions play an important role in most of the decisions we make. We are sensitive beings who can  think .

Use of images

There are not many advertising agencies that overlook the importance of the visual aspect. The brain processes images faster than text. Therefore, they are very important in the buying process.

A high quality image is a good friend when it comes to advertising. Advertisers are always trying to make a big, visual impression that will make consumers believe that they will be happier, more successful, or more elegant after purchasing a particular product or service.

Use of colors as part of psychological strategies in marketing

Do you think that the colors in a marketing campaign are random or selected because they are “beautiful”? There are many more thoughts behind it.

Have you noticed all the blue on platforms like Twitter, Facebook, PayPal and Microsoft? It is certainly not accidental. According to color studies, the blue color looks believable and inspires us to take the product to us because it seems safe.

Therefore, many advertising companies first try with blue when designing the psychological strategies for marketing. As we have already mentioned, it is not at all coincidental. It’s about culture, experience and a combination of both.

The first “yes” is the most important

A popular strategy in neuromarketing is to slowly raise the price of a service over time. It can be hard to pay DKK 1,000 for a service, but it is not so hard if we already pay DKK 800. The key is to increase the price little by little, so that the consumer does not think about running away from the competitor.

Once you have said “yes” to the product for the first time, you are more likely to continue to be a customer. It is a strategy that is about winning the trust of the consumer. It’s called  inbound marketing .

Many large companies are no longer trying to hit the spot the first time. One just wants to have the  first “yes”  as it is a great opportunity to win the trust of the consumer and slowly offer them content until they decide to buy the product.

Anchor effects

Even if you want to see many versions of a particular product,  the first ones will be your reference point for whether the next ones are more expensive or cheaper. In some stores, for example, employees will tell us about their most expensive products first.

Likewise, the advertising agencies will also have the first products to catch our attention. Our brains have a hard time remembering the first and last item on a list, and they try to take advantage of that by  placing the products they want you to buy at the beginning or end of the ad.

Emotions

Many of the primary psychological strategies in marketing undoubtedly appeal to our emotional side. Neuroscience has proven that  a last minute purchase is still an impulse purchase.

This is how marketing gurus try to get us to notice their campaigns. In order to become more and more effective, day by day, they study the market, its trends, tendencies and motivations. We are the market and we will always be their target!